When do you need a brand consultant?
The many reasons to hire brand consultants.
There are many reasons for a company to hire brand consultants. The most common are:
– An entrepreneurship project needs to develop a brand – this is a white canvas;
– A brand already established in the market needs to rethink its positioning;
– A brand has an incomplete identity system – verbal system, visual system and behavioral system;
– A brand is lacking in coherence and is confusing its customers;
– A brand has problems with its communication consistency;
– A brand wants to explore new markets;
– A brand needs improve the customer experience and develop the appropriate touchpoints;
– A brand needs to rethink its purpose;
– The brand needs to add an experience layer to their customers arround the customer journey.
By João Gilsanz Magalhães, Partner and Strategy Director