Learning to Be is an innovative teaching program, promoted by the Aveiro’s University Department of Economics.
This program aims to promote its students’ entrepreneurial skills by introducing them to real companies with real problems. Through the use of innovative teaching methodologies, students are challenged to find viable and sustainable solutions for the specific problems and needs presented by a group of companies.
Our goal was to create a brand that was appealing both to students and established companies: by using the name of the program as an open sentence we developed a system that represents the power to come up with original and spontaneous ideas.
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